Skeleton Park Brewery
Creative direction, identity, logo design, packaging, web design & promotional material.
Skeleton Park Brewery is located in the historic town of Kingston, Ontario. Their mission is to craft traditional old-world beer styles that pay tribute to the early Canadians who built our nation’s foothold – Canada’s first capital city.
The SPB founder and brewmaster is as passionate about working on his motorbikes and as his unique brews. We decided on a no-nonsense black and sandy beige logo for the day-to-day usage, with the intention that the logo colours would develop with the product line of beers.
The skeleton dog in the logo brings together the past and the future of Kingston’s Skeleton Park. Centuries old, Skeleton Park began its life as a burial ground for roughly ten thousand immigrant labourers.
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Branding & Logo Design
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